About Warlord

Born in the Fire. Forged by Legacy

Warlord didn’t start in some boardroom — it started in the dirt, the heat, and the grit. In 2014, we set out to raise the bar in men’s grooming. Not by following trends. By honoring tradition.

Our founder, Bud Hadley, grew up in Mobile, Alabama. A combat medic with the 1165th MP CO out of Fairhope, he deployed to Iraq from 2003 to 2004. After returning home, Bud served as a respiratory therapist for 15 years — a career built on precision and care. That same discipline drives everything we do at Warlord.

Why Warlord Exists

We believe grooming should mean more than “smell nice.” It should feel like something. Like history. Like purpose. Like walking into your grandfather’s barbershop and catching a whiff of leather, tobacco, and quiet confidence.

No Fluff. No Bullshit.

Every product we make is American-made, and packed with high-performance, natural and near-natural ingredients. Our blends are clean, effective, and bold — built to elevate your routine without compromising your standards.

Built for Men Who Still Give a Damn

Whether you’re just getting started or you’ve been grooming like a savage for years, Warlord’s got your six. From beard oil to solid cologne, we make the tools you need to look sharp and feel unstoppable.

Grooming Is More Than Maintenance — It’s Identity

This ain’t just product. It’s presence. It’s legacy. It’s standing a little taller every time you leave the house. When you roll with Warlord, you’re not just wearing a scent. You’re carrying a standard.

Welcome to the Brotherhood

We’re damn proud to have you with us. Whether you're here for the nostalgia, the quality, or the attitude — just know you’re part of something bigger now.

Welcome to Warlord. You're one of us now.