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WELCOME TO WARLORD – WHERE MEN SHARPEN THEIR EDGE.

Whether you rock a beard like a Viking or keep it clean like a hitman, Warlord is built for men who give a damn. We craft elite natural beard oils, natural beard balms, colognes, soaps, and shaving essentials, because looking sharp isn’t optional.

Bearded or clean-cut, every man needs an arsenal.

From premium beard care like our Legendary Southern Tobacco Beard Oil, to next-level colognes to no-BS bar soaps that get the job done, Warlord has you covered. Every product is designed to fuel confidence, presence, and undeniable swagger.

Groom like a warrior. Smell like a legend.

Hit the shop. Upgrade your grooming routine. You know what to do.

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Southern Tobacco Beard Oil bottle on wood with vintage brass lighter for rustic grooming aesthetic - Photograph

For Men Who Give a Damn About the Details

  • Veteran Owned & Operated
    No suits. No fluff. Just men who get it.
  • Scent Game: Unmatched
    Leave basic behind. Our scents turn heads and start conversations.
  • No Fillers. No Fluff. Just Results.
    Premium ingredients. Real performance. Zero compromises.
  • Trusted By Tens-of-Thousands of Men.
    Reviews don't lie. Men keep coming back for a reason.

Shop the Full Lineup

Let customers speak for us

from 1136 reviews
Southern Tobacco Beard Balm
Bad A** Beard Balm!

Do yourself a favor and pick up the Southern Tobacco family of products. The wash, oil, balm and more are all kick ass! Prepare to smell great and get plenty of compliments!

JJohnston
Southern Tobacco Beard Balm
Southern Tobacco Beard Oil
Lots of compliments

I was told to try this and haven't looked back. My wife loves it and I get lots of inquiries and compliments.

Paul Danda
Southern Tobacco Beard Oil
Beard Oil Sample Pack (Pick 4)

Great customer service!
Great scents!

G.L.
Beard Oil Sample Pack (Pick 4)
Southern Tobacco Classic Hair Pomade
Good Stuff!

Great smelling product that works! Get this. You’ll be glad you did

JJohnston
Southern Tobacco Classic Hair Pomade
Southern Tobacco Men's Cologne

Phenomenal! Everything was perfectly packed and the product is as perfect as it has △⃒⃘lways been!

Aubrie
Southern Tobacco Men's Cologne
The Commodore - Southern Tobacco Car Freshener
Southern Tobacco Car Freshener

Nothing much more to say..This car freshener smells great,had it for 2 weeks already and it still great..Will be buying more..

Danny Martinez
The Commodore - Southern Tobacco Car Freshener
Southern Tobacco Beard Balm

Love it

J.F.
Southern Tobacco Beard Balm
Southern Tobacco Men's Cologne

Love the smell, great prduct. I will definitely be ordering more

J.F.
Southern Tobacco Men's Cologne
War Damn Eagle - Southern Tobacco Car Freshener

Best products as always

Skye
War Damn Eagle - Southern Tobacco Car Freshener
Southern Tobacco Men's Cologne
Southern Tobacco Men’s cologne

Excellent cologne my wife loves it!

Jayson
Southern Tobacco Men's Cologne
Southern Tobacco Solid Cologne
Distinct yet subtle scent

I, and several female coworkers, love this cologne. I get complimented on it regularly, it lasts all day, and the tin lasts months. I'd give it 6 stars if I could

Grady Norton
Southern Tobacco Solid Cologne
Barbershop Classic Hair Pomade
My favorite pomade I’ve had

This pomade is the best one that I’ve had, and I’ve tried various different companies (all pretty good but warlord is my favorite). The ingredients are good, the hold is great, I like the little bit of shine but it’s not too much. The barbershop smell is great, I look foreword to trying the southern tobacco, and possibly making that my signature scent, with the cologne too.

Emory B.
Barbershop Classic Hair Pomade
Beard Oil Sample Pack (Pick 4)
Looking and Smelling great!

Love your beard oils Southern Tobacco is without a doubt my favorite scent. I'm extremely confident when I use this and I always get compliments about how my beard looks and smells! thanks for the great products.

Gary Chierici
Beard Oil Sample Pack (Pick 4)
Barbershop Beard, Body, & Hair Wash
Barbershop

Love it!

Michael S
Barbershop Beard, Body, & Hair Wash
Dark 30 Beard Oil
GOAT of all beard oils

This has to be the best beard oil I’ve ever used. Do yourself a favor and try it. You wont be disappointed

Jason Hanshaw
Dark 30 Beard Oil
 

The Southern Tobacco Collection

The Essence Of Tradition - The Scent Of Legacy

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Well-dressed bearded man, adorned in a green windowpane sportcoat, elegantly seated in a leather chair. Behind him, the wall is adorned with a deer euro mount, adding to the room's sophisticated ambiance. He sports an inviting smirk and confidently extends a glass of scotch towards the viewer, capturing a moment of camaraderie as if proposing a toast or cheers.

The Warlord Dispatch

Where men get real. Legendary beards, hard-won wisdom, and the mindset to back it up. This is the playbook for men who live bold and never back down.

Read the latest.

The Warlord Dispatch

Featured Blog

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Step Into the Good Ol’ Days.

Every man’s got memories that stick with him: a favorite chair on the porch, the hum of an old truck, the smell of pipe smoke and leather after a long day’s work. That’s what Warlord is built on. Our scents aren’t just “fragrances.” They’re living history. They’re the stories that made you, and the grit that keeps you going.

When you crack open a bottle or a tin, you’re not just using a product, you’re reliving the best parts of your past. Maybe it’s the barbershop your granddad swore by, the aftershave your old man kept on his dresser, or that summer night when time seemed to slow down and everything felt right. Our formulas are forged for men who still believe in shaking hands, honoring their word, and taking pride in the little rituals that set them apart.

This is more than grooming. This is the lost art of living well.

Warlord isn’t about trends or chasing the next new thing. We honor the legacy of real men, and every scent is engineered to carry you back. Whether that’s a backroad, a ball field, or a memory only you can see. We craft our products for the guy who still remembers what it’s like to be called “sir,” who values tradition, and who knows that the smallest moments are sometimes the most important.

So go ahead. Light up your day with a splash of nostalgia. Let every shave, every brush, every drop remind you where you came from and what you stand for.

Warlord: where past and present meet. Smell like the stories worth telling.

Our Promise

  • Timeless Fragrances

    Our carefully crafted products capture the essence of classic masculinity with exquisite scents inspired by a bygone era - The Good Ol' Days.

  • Bottle of Warlord Beard Oil placed on a rustic wood surface

    Premium Ingredients

    We believe in the power of quality ingredients. That's why our products are made with the finest natural and nourishing components.

  • Assorted Warlord Beard Oil products arranged in a flat lay display

    Handcrafted with Care

    We take pride in our meticulous manufacturing process, ensuring that each blend is carefully measured, mixed, and bottled to guarantee the highest standards of quality and authenticity.
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