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WELCOME TO WARLORD – WHERE MEN SHARPEN THEIR EDGE.

Whether you rock a beard like a Viking or keep it clean like a hitman, Warlord is built for men who give a damn. We craft elite natural beard oils, natural beard balms, colognes, soaps, and shaving essentials, because looking sharp isn’t optional.

Bearded or clean-cut, every man needs an arsenal.

From premium beard care like our Legendary Southern Tobacco Beard Oil, to next-level colognes to no-BS bar soaps that get the job done, Warlord has you covered. Every product is designed to fuel confidence, presence, and undeniable swagger.

Groom like a warrior. Smell like a legend.

Hit the shop. Upgrade your grooming routine. You know what to do.

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Southern Tobacco Beard Oil bottle on wood with vintage brass lighter for rustic grooming aesthetic - Photograph

For Men Who Give a Damn About the Details

  • Veteran Owned & Operated
    No suits. No fluff. Just men who get it.
  • Scent Game: Unmatched
    Leave basic behind. Our scents turn heads and start conversations.
  • No Fillers. No Fluff. Just Results.
    Premium ingredients. Real performance. Zero compromises.
  • Trusted By Tens-of-Thousands of Men.
    Reviews don't lie. Men keep coming back for a reason.

Shop the Full Lineup

Let customers speak for us

from 1125 reviews
Barbershop Classic Hair Pomade
My favorite pomade I’ve had

This pomade is the best one that I’ve had, and I’ve tried various different companies (all pretty good but warlord is my favorite). The ingredients are good, the hold is great, I like the little bit of shine but it’s not too much. The barbershop smell is great, I look foreword to trying the southern tobacco, and possibly making that my signature scent, with the cologne too.

Emory B.
Barbershop Classic Hair Pomade
Beard Oil Sample Pack (Pick 4)
Looking and Smelling great!

Love your beard oils Southern Tobacco is without a doubt my favorite scent. I'm extremely confident when I use this and I always get compliments about how my beard looks and smells! thanks for the great products.

Gary Chierici
Beard Oil Sample Pack (Pick 4)
Barbershop Beard, Body, & Hair Wash
Barbershop

Love it!

Michael S
Barbershop Beard, Body, & Hair Wash
Dark 30 Beard Oil
GOAT of all beard oils

This has to be the best beard oil I’ve ever used. Do yourself a favor and try it. You wont be disappointed

Jason Hanshaw
Dark 30 Beard Oil
Southern Tobacco Beard Oil
yum

I loved the Aruba scent, but when he wore the Southern Tobacco. wow. His Beard smelt amazing, and was super soft and shiny.

Lashella Carr
Southern Tobacco Beard Oil
Southern Tobacco Beard Oil
Awesome!

This is by far my favorite beard oil that I’ve used to date. My beard gets pretty out of control and some oils just don’t seem to help much. This stuff works great, keeps it soft with zero itch. Now, the scent. If you’ve had a family member that smoked a pipe, this is THAT smell. Don’t know how they did it, but for me, it’s a bottle full of memories. Absolutely love it as does my wife. Fantastic stuff. I’ll be using this oil for the foreseeable future.

Jason Benter
Southern Tobacco Beard Oil
Southern Tobacco Beard Oil

Long lasting smell and great for beard.

Shane
Southern Tobacco Beard Oil
Dark 30 Beard Oil
Great beard oil

This is a great company, the beard oil has some great scents some of the best that I have used. My wife loves the Dark 30 scent. The customer service is amazing as well. Definitely will be the company I will continue to buy from.

Rodney Marshall
Dark 30 Beard Oil
Southern Tobacco Beard Balm
Southern Tobacco Beard Balm

Try southern tobacco beard balm for a full firmer more conformable beard. Been using this product for years. Wont be buying from anyone else but Warlord.

Matt Dihel
Southern Tobacco Beard Balm
Dark 30 Beard Oil
Great Sent

Love the smell and it last for awhile

Chance Cooper
Dark 30 Beard Oil
Southern Tobacco Beard, Body, & Hair Wash
THE BEST

great products and customer service

Trey Pugh
Southern Tobacco Beard, Body, & Hair Wash
Southern Tobacco Beard Oil

Always a great product and great service!

Cynthia
Southern Tobacco Beard Oil
Warlord Shaving Lotion
Awesome Shaving Lotion

This product is great. You can see your beard lines through it. So, it helps prevent mishaps to your beard lines. Smells great and it doesn’t suck.

Andrew
Warlord Shaving Lotion
Southern Tobacco Beard Balm
Southern Tobacco

Outstanding product! Smells great, lasts more than 24 hours, and leaves my beard feeling great.

Adam Sternquist
Southern Tobacco Beard Balm
Southern Tobacco Men's Cologne
Best cologne out!

I recently purchased the new southern tobacco cologne and I was pleasantly surprised as to how great the quality of this product was! I’ve used the solid cologne for years and now the spray is my new daily wear! Thank you so much Warlord! I highly recommend you purchase this product!!!

Stephen Scott
Southern Tobacco Men's Cologne
 

The Southern Tobacco Collection

The Essence Of Tradition - The Scent Of Legacy

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Well-dressed bearded man, adorned in a green windowpane sportcoat, elegantly seated in a leather chair. Behind him, the wall is adorned with a deer euro mount, adding to the room's sophisticated ambiance. He sports an inviting smirk and confidently extends a glass of scotch towards the viewer, capturing a moment of camaraderie as if proposing a toast or cheers.

The Warlord Dispatch

Where men get real. Legendary beards, hard-won wisdom, and the mindset to back it up. This is the playbook for men who live bold and never back down.

Read the latest.

The Warlord Dispatch

Featured Blog

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Step Into the Good Ol’ Days.

Every man’s got memories that stick with him—a favorite chair on the porch, the hum of an old truck, the smell of pipe smoke and leather after a long day’s work. That’s what Warlord is built on. Our scents aren’t just “fragrances.” They’re living history. They’re the stories that made you, and the grit that keeps you going.

When you crack open a bottle or a tin, you’re not just using a product, you’re reliving the best parts of your past. Maybe it’s the barbershop your granddad swore by, the aftershave your old man kept on his dresser, or that summer night when time seemed to slow down and everything felt right. Our formulas are forged for men who still believe in shaking hands, honoring their word, and taking pride in the little rituals that set them apart.

This is more than grooming. This is the lost art of living well.

Warlord isn’t about trends or chasing the next new thing. We honor the legacy of real men, and every scent is engineered to carry you back. Whether that’s a backroad, a ball field, or a memory only you can see. We craft our products for the guy who still remembers what it’s like to be called “sir,” who values tradition, and who knows that the smallest moments are sometimes the most important.

So go ahead. Light up your day with a splash of nostalgia. Let every shave, every brush, every drop remind you where you came from and what you stand for.

Warlord: where past and present meet. Smell like the stories worth telling.

Our Promise

  • Timeless Fragrances

    Our carefully crafted products capture the essence of classic masculinity with exquisite scents inspired by a bygone era - The Good Ol' Days.

  • Bottle of Warlord Beard Oil placed on a rustic wood surface

    Premium Ingredients

    We believe in the power of quality ingredients. That's why our products are made with the finest natural and nourishing components.

  • Assorted Warlord Beard Oil products arranged in a flat lay display

    Handcrafted with Care

    We take pride in our meticulous manufacturing process, ensuring that each blend is carefully measured, mixed, and bottled to guarantee the highest standards of quality and authenticity.
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