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WELCOME TO WARLORD – WHERE MEN SHARPEN THEIR EDGE.

Whether you rock a beard like a Viking or keep it clean like a hitman, Warlord is built for men who give a damn. We craft elite beard oils, balms, colognes, soaps, and shaving essentials—because looking sharp isn’t optional.

Bearded or clean-cut, every man needs an arsenal.

From premium beard care like our Legendary Southern Tobacco Beard Oil, to next-level colognes to no-BS bar soaps that get the job done, Warlord has you covered. Every product is designed to fuel confidence, presence, and undeniable swagger.

Groom like a warrior. Smell like a legend.

Hit the shop. Upgrade your routine. You know what to do.

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Southern Tobacco Beard Oil bottle on wood with vintage brass lighter for rustic grooming aesthetic - Photograph

For Men Who Give a Damn About the Details

  • Veteran Owned & Operated
    No suits. No fluff. Just men who get it.
  • Scent Game: Unmatched
    Leave basic behind. Our scents turn heads and start conversations.
  • No Fillers. No Fluff. Just Results.
    Premium ingredients. Real performance. Zero compromises.
  • Trusted By Tens-of-Thousands of Men.
    Reviews don't lie. Men keep coming back for a reason.

Shop the Full Lineup

Let customers speak for us

from 1073 reviews
Dark 30 Beard Oil
Great beard oil

This is a great company, the beard oil has some great scents some of the best that I have used. My wife loves the Dark 30 scent. The customer service is amazing as well. Definitely will be the company I will continue to buy from.

Rodney Marshall
Dark 30 Beard Oil
Southern Tobacco Beard Balm
Southern Tobacco Beard Balm

Try southern tobacco beard balm for a full firmer more conformable beard. Been using this product for years. Wont be buying from anyone else but Warlord.

Matt Dihel
Southern Tobacco Beard Balm
Dark 30 Beard Oil
Great Sent

Love the smell and it last for awhile

Chance Cooper
Dark 30 Beard Oil
Southern Tobacco Beard, Body, & Hair Wash
THE BEST

great products and customer service

Trey Pugh
Southern Tobacco Beard, Body, & Hair Wash
Southern Tobacco Beard Oil

Always a great product and great service!

Cynthia
Southern Tobacco Beard Oil
Warlord Shaving Lotion
Awesome Shaving Lotion

This product is great. You can see your beard lines through it. So, it helps prevent mishaps to your beard lines. Smells great and it doesn’t suck.

Andrew
Warlord Shaving Lotion
Southern Tobacco Beard Balm
Southern Tobacco

Outstanding product! Smells great, lasts more than 24 hours, and leaves my beard feeling great.

Adam Sternquist
Southern Tobacco Beard Balm
Southern Tobacco Cologne
Best cologne out!

I recently purchased the new southern tobacco cologne and I was pleasantly surprised as to how great the quality of this product was! I’ve used the solid cologne for years and now the spray is my new daily wear! Thank you so much Warlord! I highly recommend you purchase this product!!!

Stephen Scott
Southern Tobacco Cologne
Oud Madera Beard Oil
Phenomenal

My all time favorite beard oil…… it sets the bar so high that it’ll take a herculean effort to surpass

Ham Hock
Oud Madera Beard Oil
Beard Oil Sample Pack (Pick 4)
Warlord sample pack is sweet!

First time buyer and won't be the last. Very nice long lasting scents and the oils condition my beard great!

Dan O'Neal
Beard Oil Sample Pack (Pick 4)
Only the best for my husband

Won't be disappointed with any warlord products!! They all smell amazing!! I absolutely love the 1880 it is my top favorite, when he wears it I just wanna take him to our room. 😈😁 ladies if you are shopping for your husband, add 1880 to your order!! Fellas is you want the ladies add the 1880s you won't be disappointed!! The scent last all day!!! The balms are strong and hold up even in the windest days!

Mommacita
Warlord - Men's Grooming Essentials
Southern Tobacco Cologne
Southern Tobacco Cologne

I have been waiting for this to come out and wasn’t dissapointed. It’s just like the beard oil and beard balm.

BIll H.
Southern Tobacco Cologne
Southern Tobacco Beard Balm
Great Stuff

I was in the market for a new beard balm, and this one was a great find. I love the smell and the way my beard feels and looks.

Aaron
Southern Tobacco Beard Balm
Southern Tobacco Beard Oil
Southern Tobacco Beard Oil

Made for easier grooming as well as made my beard softer. Iv gotten many compliments on how well it smells

Robert Currier
Southern Tobacco Beard Oil
Oud Madera Beard Oil
What that scent that last

This is a scent that last all day!! My husband works cattle and this scent still last after doing that all day..

Mommacita
Oud Madera Beard Oil
 

The Southern Tobacco Collection

The Essence Of Tradition - The Scent Of Legacy

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Well-dressed bearded man, adorned in a green windowpane sportcoat, elegantly seated in a leather chair. Behind him, the wall is adorned with a deer euro mount, adding to the room's sophisticated ambiance. He sports an inviting smirk and confidently extends a glass of scotch towards the viewer, capturing a moment of camaraderie as if proposing a toast or cheers.

The secret to a legendary beard - and the mindset of a true man - is right here. Read the latest.

Read the latest.

Groom & Glory Blog

Featured Blog

  • What Causes a Patchy Beard—and Can It Be Fixed?

    What Causes a Patchy Beard—and Can It Be Fixed?

    BUD HADLEY

    What Causes a Patchy Beard—and Can It Be Fixed: Discover the Real Causes—and What Actually Works to Fill In the Gaps By Bud Hadley April 23, 2025 Reading Time: ~11...

    What Causes a Patchy Beard—and Can It Be Fixed?

    BUD HADLEY

    What Causes a Patchy Beard—and Can It Be Fixed: Discover the Real Causes—and What Actually Works to Fill In the Gaps By Bud Hadley April 23, 2025 Reading Time: ~11...

  • A rugged display of Warlord beard oil lined up on a wooden shelf—tools for men committed to personal growth and grooming excellence.

    Beard Oil - Everything You Need To Know

    BUD HADLEY

    Everything you need to know about beard oil - how it works, why it matters, and how Warlord Beard Oil keeps your beard looking sharp, healthy, and legendary.

    Beard Oil - Everything You Need To Know

    BUD HADLEY

    Everything you need to know about beard oil - how it works, why it matters, and how Warlord Beard Oil keeps your beard looking sharp, healthy, and legendary.

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A Journey of Nostalgia

Immerse yourself in a captivating sensory experience with our products, where scents become gateways to cherished memories and distant eras. Journey back to the allure of bygone times, both reliving the nostalgia of your own past and embracing the essence of eras steeped in allure. Let our carefully crafted scents evoke a sense of joy as they transport you effortlessly to cherished moments and an era characterized by timeless traditions. Indulge in the lost art of grooming as our products unite the past and present, intertwining nostalgia and modern allure for the Good ol Days.

Our Promise

  • Timeless Fragrances

    Our carefully crafted products capture the essence of classic masculinity with exquisite scents inspired by a bygone era - The Good Ol' Days.

  • Bottle of Warlord Beard Oil placed on a rustic wood surface

    Premium Ingredients

    We believe in the power of quality ingredients. That's why our products are made with the finest natural and nourishing components.

  • Assorted Warlord Beard Oil products arranged in a flat lay display

    Handcrafted with Care

    We take pride in our meticulous manufacturing process, ensuring that each blend is carefully measured, mixed, and bottled to guarantee the highest standards of quality and authenticity.
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